Netflix Case study

How do you get someone to discover new content?

Discovery is how you get someone to care about something before they've seen or tried it.

❋ Netflix Members spend around 18 minutes deciding what to watch, longer than it takes most people to pick a restaurant. Every new format makes that harder, because every new format arrives without a shared way to find it.

No one asks for a format they've never seen. The discovery problem isn't too much choice. It's that a format is unknown without a tap.

“To design an experience that feels personal is to show people a mirror of what they didn't even know they were looking for.”

— Jada Yuan (Journalist and essayist)

Reconnect with your body and mind as you escape the noise of everyday life.
Day One

Arrive & Meet

As everyone arrives, we take time to settle in, get comfortable, and begin connecting with those around us. The journey starts here.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


Day Two

Set Intentions & Reflect

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


Day Three

Look Forward & Wrap Up

We explore the possibilities beyond this moment, making space for growth, action, and forward momentum. As we end our time together, we honor the experience, the growth, and the connections made along the way.


Check-In

9:00 – 9:30am


Group Activity

11:00am


Lunch Break

12:30pm


Creative Workshop

2:00pm


Dinner

6:30pm


  • "What I love most is the flexibility. I can go at my own pace, revisit lessons, and keep learning whenever it works for me."

    Former Customer

  • "Even as a total beginner, I never felt lost. The step-by-step structure and encouragement along the way made all the difference."

    Former Customer

  • "This has been such a worthwhile investment in myself."

    Former Customer

How It Works

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