https://www.julietorrisi.com/about daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/ead48b1e-5ac6-4df3-8e79-d938fd6221c5/JTC_bioImage.png About - Julie is a low-ego, outcome-driven design leader who recently spent 5 years at Meta leading teams across Design Systems, Brand and AI. She's drawn to broken products and the people problems behind them. Where others see a mess, she sees the business opportunity. She specializes in turning high-leverage complexity into clear, actionable direction, building the 0-to-1 frameworks that let global platforms scale without compromising craft. She doesn't just design how a product looks. She defines the logic that makes it work. Julie led the systemic modernization of public conversation for 3 billion people, partnering with AI Engineering to co-architect the ranking logic for comments. She moves design upstream, treating product logic as a primary training signal for the model itself. She operates across the entire stack, from meticulous design details to long-term system architecture. At Meta, her work served as the source of truth for leadership health and the foundation for executive-level reviews. She leads through influence and builds with intention, bringing the energy and clarity needed to create cohesion across fragmented surfaces. Outside of work, Julie's world is food, family, crafts, and plants. Her partner Anthony is a chef, so they explore culture through food and love sharing it with their kids, Cara and Jack. They're usually home doing crafts while their dogs Henry and Birdie hover nearby, hoping whatever they're making is food. Julie got really into rare plants and propagation during the pandemic. She has since leveled up to building a Walstad aquarium, a self-sustaining tank where the fish and plants keep each other in balance, so it rarely needs a water change. She also loves learning about native plants and doing her part for the ecosystem she lives in. https://www.julietorrisi.com/contact daily 0.75 2026-04-06 https://www.julietorrisi.com/home daily 1.0 2026-06-04 https://www.julietorrisi.com/home/bridge-bank monthly 0.5 2026-05-29 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607801615140-TQGP2S4H2Y6UNS2XP5EH/2_BB_Research.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607652854843-VHPL9ZWNKCEP712N9UOP/3_BB_Research.png Home - Bridge Bank - Research + Discovery Existing user data illustrated the majority user journey: All Accounts (checking up) Transactions (initiate action) Documents (verifying) Messages (communicating) https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607653122103-2EX4EUMXU4TBQUD0ARAT/4_BB_Personas.png Home - Bridge Bank - User Personas Regardless of persona user engagement is the same. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607653239419-J3WK13284M9BEYZSRE35/5_BB_key+mission.png Home - Bridge Bank - STRATEGY Synthesize user research to form a vision for the product. The app intended to solve an ongoing problem that we see with financial planning. Dense data becomes too complex to comprehend in mobile format. Deciding what level of information users expect on mobile was top priority. Bridge Banking App A light touch high level view into your accounts Just the right amount of information action-focused Third Party Support Teams The highest-level of personalize service Contextualized analysis and recommendation Partnership focused https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1608062500181-NT6MUO8S655YC4EWTDR7/6_BB_MVP+features.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654214712-31YZEH7WQ4M6NZ9GI1DM/8_BB_DS_color.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654413632-WN3KFTTLZRK446EJ8B3D/8_BB_DS_type.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654446638-21AQ7E79X806Y1D0FXNI/9_BB_DS_icons.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1608057489333-PFA85OZ6O2IFYIKTRVE6/12_Final+Design.png Home - Bridge Bank https://www.julietorrisi.com/home/architecting-facebooks-brand-refresh-inproduct monthly 0.5 2026-06-02 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/7c93cacc-ff97-4f30-8c0e-e0f0a9adb931/brand_Video.gif https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/79c5a508-6ddc-4256-9a6e-c6f9e83ad6a0/1_VAF_desktop_image.png https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/01582970-7e5b-4058-b627-576034fcd966/fb_brand+refresh.gif https://www.julietorrisi.com/home/design-ai monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/64b87fd7-04b5-4594-8f66-63614c357b19/pixel+push.png https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/6d53cde3-7239-4991-846b-12ba29f69879/agentic-loop-dot.gif https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/e5cffa91-7683-4363-be6c-7ac05825bff4/51EA4DCE-9F61-4B0D-A491-9E2E9DDF27B9.JPG https://www.julietorrisi.com/home/tin-can monthly 0.5 2021-03-26 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616718116471-0KFYMZR6FWTWDETZIIGG/Slide+16.png Home - Tin Can - Tin Can Team My Role + Responsibilities UX/UI Design Brand Ideation Prototyping Design reviews with founders Synthesis of team feedback Outline MVP for initial launch Fast follow feature set https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616717858481-5HQPSA3E96BUY6HWFKHN/R%2BD.png Home - Tin Can - Research & Discovery Existing Products Through some initial research and discovery of existing products we learned there are other similar products in the market but none that had a premium feel. Our goal is to build out a small MVP feature set initially with the intent to build upon that in future releases. We Discovered • Poorly Reviewed (★★☆☆☆) • Difficult to set up • Too expensive ($157* - $479) • Hampered by apps that crash • Distracting to children • “Basically the piece of junk doesn’t freakin’ work” - Actual Review https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616718832767-51VZGN6SK3MK5JVWWXS5/TC_thumb_watch_proto.png Home - Tin Can - Mission Tin Can will become the world’s most trusted communication platform, connecting and protecting families and communities. An indispensable tool for families’ lives, every day. Create an app for parents that connects to a cellular GPS-enabled watch for their kids ages 6-11, and promotes freedom and independence without sacrificing kids’ safety. For Kids Trust Tin Can will provide features that inspire adventure, autonomy and help keep them safe. For Families Trust Tin Can to accurately track their child’s location, allow them instant access and protect data. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127484404-NNEPTBKUIDDZGSCJ1ZOX/Call_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127501211-M6MXFQD7BE9B5ZFG8R8Y/Message_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127514469-4CEMW01O64ZVP2MZJX65/Location_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127528102-K2PPA9G74DOE0QMJFRED/Events_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127708383-5EOVS0SSY73OIOXVLC95/Activities_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127559476-XAV71IAHVV5MJPHXTD0S/Countdown_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617133781062-4OE9N4BW5UGI6WVW8RK7/Slide+20.png Home - Tin Can The visuals that represent the brand are meant to be friendly, unique and aspirational. 3D illustration helps characters feel real but highly stylized and customizable to help us represent a diverse group of kids. You can achieve more detail than you might in a drawn illustration. 3D or 4D illustration is more modern. We'd have the ability to create micro animations which is all just a subtle nod to new wearable tech where this art is meant to live. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617134330587-XINRZ5LJTJ4K2M6HC0S3/TC_Icons+and+buttons+and+fields_DS.png Home - Tin Can I wanted the visual language to feel modern and playful, so I used rounded corners as much as possible. The iconography is simplified with intentionally rounded accents. You'll notice most current device design has rounded corners so I wanted to create a design that would mimic the shape of the device the design is living within. Any gradients and shadows used are subtle. I followed the material guideline recommendation of making touch targets at least 48 x 48 dp. For example the icon may be 24 x 24 but the touch target would be 48 x 48 ensuring a sizable area to interact with. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616721748538-BRSUYKHLIETFNZI8TDZX/TC_mobile_final.png Home - Tin Can The guardian has the option to tab between adult only features like call log, message log and locating your child. These features are founded in the idea of creating a safe environment for a child to grow within. Swiping to the kids view allows the guardian to see the content kids interact with and encourages parents to do some of the activities with them. So often technology can deter from real life experiences, we hoped this product would encourage learning and spending more time together as a family. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617136900925-RPI0BXT96XTCPVB1180N/TC_Watch_final.png Home - Tin Can