https://www.julietorrisi.com/about daily 0.75 2026-06-05 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/691c40a5-1eaf-4ec0-91cc-05966196a082/01_costa-brava-overlook.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/8f859ed2-c18d-44b4-84ca-db0dba0a22e5/02_frescoed-ceiling.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/de53d59a-bed4-47e0-9975-79ef7018561d/03_tuscan-street-joy.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/cf0a2764-3698-4ba4-bfdf-2893cfd528df/04_italian-street-mountains.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/6eca2899-6372-4451-8137-a45b61cca053/05_playground-run.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/4ea08644-2c6b-474f-8dd0-ae5950367904/06_aperitivo-table.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/98f8f452-a745-416d-8946-5d124f424b78/08_seared-tuna.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/d1f89672-a908-4d5f-b4b5-573f26249781/10_cypress-valley-zoom.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/052888a9-2146-4424-a639-966b45e1a998/11_olive-groves.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/2daca9e9-c356-4647-819f-c11dde6b79d4/13_cafe-cat.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/502ba89e-9952-445c-93f6-5132974afc67/14_eiffel-walk.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/82540f1c-1ba7-4d6a-a037-acf4afcb578b/15_rope-climb.jpg About https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/167b6664-bc07-45bf-8620-87f30dd34502/Screenshot+2026-08-17+at+4.17.01%E2%80%AFPM.png About - I'm Julie, a product design leader with about 20 years in design. Most recently I spent almost five years at Meta leading the redesign of Facebook Comments, building the Visual Asset Framework design system, and shaping how AI showed up in both. I started in graphic design, spent nine years in brand and digital marketing in New York and London, and have spent more than eleven years in product. The work I want to do next I want to architect the strategy and logic that train LLMs to do what used to take a room full of teams. That means teaching AI to: Read a design system and follow content rules and a brand's tone of voice Apply legal and policy guidance wherever it's needed Build to accessibility standards from the start, from color contrast to screen readers Tailor content and messaging to 100 audiences instead of one, without anyone writing 100 versions I've already built a version of this. Cadence carries the combined knowledge of the 8+ teams behind a launch, so one brief becomes an on-brand, compliant, accessible message for every platform and every audience. The teams keep their expertise. They just stop doing the heavy lifting of getting every message out the door. A good system should be the fastest way to make something on brand, not another round of approvals. Lately I've been most interested in when a system should act on its own and when it should bring in a person. Attention is a finite resource, and no one wants to be pulled away for something that didn't need them. That idea shaped the Attention Signaling Playbook I wrote for Facebook's 16 billion daily notifications, and it's the premise of Cadence, my AI workflow that decides when AI can handle something alone and when a person needs to step in. https://www.julietorrisi.com/contact daily 0.75 2026-04-06 https://www.julietorrisi.com/about-jf3b8 daily 0.75 2026-08-27 https://www.julietorrisi.com/home daily 1.0 2026-10-05 https://www.julietorrisi.com/home/bridge-bank monthly 0.5 2026-05-29 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607801615140-TQGP2S4H2Y6UNS2XP5EH/2_BB_Research.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607652854843-VHPL9ZWNKCEP712N9UOP/3_BB_Research.png Home - Bridge Bank - Research + Discovery Existing user data illustrated the majority user journey: All Accounts (checking up) Transactions (initiate action) Documents (verifying) Messages (communicating) https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607653122103-2EX4EUMXU4TBQUD0ARAT/4_BB_Personas.png Home - Bridge Bank - User Personas Regardless of persona user engagement is the same. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607653239419-J3WK13284M9BEYZSRE35/5_BB_key+mission.png Home - Bridge Bank - STRATEGY Synthesize user research to form a vision for the product. The app intended to solve an ongoing problem that we see with financial planning. Dense data becomes too complex to comprehend in mobile format. Deciding what level of information users expect on mobile was top priority. Bridge Banking App A light touch high level view into your accounts Just the right amount of information action-focused Third Party Support Teams The highest-level of personalize service Contextualized analysis and recommendation Partnership focused https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1608062500181-NT6MUO8S655YC4EWTDR7/6_BB_MVP+features.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654214712-31YZEH7WQ4M6NZ9GI1DM/8_BB_DS_color.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654413632-WN3KFTTLZRK446EJ8B3D/8_BB_DS_type.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1607654446638-21AQ7E79X806Y1D0FXNI/9_BB_DS_icons.png Home - Bridge Bank https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1608057489333-PFA85OZ6O2IFYIKTRVE6/12_Final+Design.png Home - Bridge Bank https://www.julietorrisi.com/home/architecting-facebooks-brand-refresh-inproduct monthly 0.5 2026-06-08 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/7c93cacc-ff97-4f30-8c0e-e0f0a9adb931/brand_Video.gif https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/79c5a508-6ddc-4256-9a6e-c6f9e83ad6a0/1_VAF_desktop_image.png https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/01582970-7e5b-4058-b627-576034fcd966/fb_brand+refresh.gif https://video.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/9785cf64-fe0e-43e7-ae92-0fd061e7b3ab/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/9785cf64-fe0e-43e7-ae92-0fd061e7b3ab/thumbnail Home - Architecting Facebook's Brand Refresh In-Product Home - Architecting Facebook's Brand Refresh In-Product https://www.julietorrisi.com/home/design-ai monthly 0.5 2026-06-05 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/64b87fd7-04b5-4594-8f66-63614c357b19/pixel+push.png https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/6d53cde3-7239-4991-846b-12ba29f69879/agentic-loop-dot.gif https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/e5cffa91-7683-4363-be6c-7ac05825bff4/51EA4DCE-9F61-4B0D-A491-9E2E9DDF27B9.JPG https://www.julietorrisi.com/home/modernizing-facebooks-comment-experience monthly 0.5 2026-06-08 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/56e908e3-a5bb-4f52-a264-e71d963b6a57/01_FB_Comments.png https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/85f443ee-3a22-446c-9bbe-fe966511079b/Screenshot+2026-06-01+at+1.04.06%E2%80%AFPM.png https://www.julietorrisi.com/home/tin-can monthly 0.5 2021-03-26 https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616718116471-0KFYMZR6FWTWDETZIIGG/Slide+16.png Home - Tin Can - Tin Can Team My Role + Responsibilities UX/UI Design Brand Ideation Prototyping Design reviews with founders Synthesis of team feedback Outline MVP for initial launch Fast follow feature set https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616717858481-5HQPSA3E96BUY6HWFKHN/R%2BD.png Home - Tin Can - Research & Discovery Existing Products Through some initial research and discovery of existing products we learned there are other similar products in the market but none that had a premium feel. Our goal is to build out a small MVP feature set initially with the intent to build upon that in future releases. We Discovered • Poorly Reviewed (★★☆☆☆) • Difficult to set up • Too expensive ($157* - $479) • Hampered by apps that crash • Distracting to children • “Basically the piece of junk doesn’t freakin’ work” - Actual Review https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616718832767-51VZGN6SK3MK5JVWWXS5/TC_thumb_watch_proto.png Home - Tin Can - Mission Tin Can will become the world’s most trusted communication platform, connecting and protecting families and communities. An indispensable tool for families’ lives, every day. Create an app for parents that connects to a cellular GPS-enabled watch for their kids ages 6-11, and promotes freedom and independence without sacrificing kids’ safety. For Kids Trust Tin Can will provide features that inspire adventure, autonomy and help keep them safe. For Families Trust Tin Can to accurately track their child’s location, allow them instant access and protect data. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127484404-NNEPTBKUIDDZGSCJ1ZOX/Call_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127501211-M6MXFQD7BE9B5ZFG8R8Y/Message_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127514469-4CEMW01O64ZVP2MZJX65/Location_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127528102-K2PPA9G74DOE0QMJFRED/Events_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127708383-5EOVS0SSY73OIOXVLC95/Activities_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127559476-XAV71IAHVV5MJPHXTD0S/Countdown_thumb.png Home - Tin Can https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617133781062-4OE9N4BW5UGI6WVW8RK7/Slide+20.png Home - Tin Can The visuals that represent the brand are meant to be friendly, unique and aspirational. 3D illustration helps characters feel real but highly stylized and customizable to help us represent a diverse group of kids. You can achieve more detail than you might in a drawn illustration. 3D or 4D illustration is more modern. We'd have the ability to create micro animations which is all just a subtle nod to new wearable tech where this art is meant to live. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617134330587-XINRZ5LJTJ4K2M6HC0S3/TC_Icons+and+buttons+and+fields_DS.png Home - Tin Can I wanted the visual language to feel modern and playful, so I used rounded corners as much as possible. The iconography is simplified with intentionally rounded accents. You'll notice most current device design has rounded corners so I wanted to create a design that would mimic the shape of the device the design is living within. Any gradients and shadows used are subtle. I followed the material guideline recommendation of making touch targets at least 48 x 48 dp. For example the icon may be 24 x 24 but the touch target would be 48 x 48 ensuring a sizable area to interact with. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616721748538-BRSUYKHLIETFNZI8TDZX/TC_mobile_final.png Home - Tin Can The guardian has the option to tab between adult only features like call log, message log and locating your child. These features are founded in the idea of creating a safe environment for a child to grow within. Swiping to the kids view allows the guardian to see the content kids interact with and encourages parents to do some of the activities with them. So often technology can deter from real life experiences, we hoped this product would encourage learning and spending more time together as a family. https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617136900925-RPI0BXT96XTCPVB1180N/TC_Watch_final.png Home - Tin Can