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    <loc>https://www.julietorrisi.com/about</loc>
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    <lastmod>2026-03-12</lastmod>
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      <image:title>About - Hi, I’m Julie. A product design leader who loves working in spaces where communication, collaboration, and systems meet.</image:title>
      <image:caption>Currently at Meta, I’ve led pillar-scale initiatives across comments, creator tools, messaging, and visual communication projects that shaped how billions of people express themselves and connect across surfaces. I’m drawn to complex, cross-functional problems where ownership is unclear and the work touches everyone. I enjoy bringing structure to ambiguity, aligning teams around a shared strategy, and building the frameworks, rituals, and roadmaps that help people move faster with clarity and confidence. I partner closely with managers and cross-functional leads, and I try to create an environment where teams feel supported and excited to do their best work. “If you ever need someone who nerds out about alignment, naming conventions, design tokens, and beautifully organized Figma page structure…I’m your person.” Outside of work, my world is food, family, and crafts. My partner Anthony is a chef, so we explore culture through food which we love exposing our kids, Cara and Jack to. We love to make food and get really messy. My P0 can’t fail is being a mom. Typically we are home, doing crafts while our two roommates Henry and Birdie (mini aussies), stare to see if what we have is in fact, food. At my core, I love helping teams collaborate better and designing systems that make creative work feel easier, more intuitive, and more human.</image:caption>
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    <loc>https://www.julietorrisi.com/home</loc>
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    <loc>https://www.julietorrisi.com/home/bridge-bank</loc>
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    <lastmod>2020-12-15</lastmod>
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      <image:title>Home - Bridge Bank</image:title>
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      <image:title>Home - Bridge Bank - Research + Discovery</image:title>
      <image:caption>Existing user data illustrated the majority user journey: All Accounts (checking up) Transactions (initiate action) Documents (verifying) Messages (communicating)</image:caption>
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      <image:title>Home - Bridge Bank - User Personas</image:title>
      <image:caption>Regardless of persona user engagement is the same.</image:caption>
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      <image:title>Home - Bridge Bank - STRATEGY Synthesize user research to form a vision for the product.</image:title>
      <image:caption>The app intended to solve an ongoing problem that we see with financial planning. Dense data becomes too complex to comprehend in mobile format. Deciding what level of information users expect on mobile was top priority. Bridge Banking App A light touch high level view into your accounts Just the right amount of information action-focused Third Party Support Teams The highest-level of personalize service Contextualized analysis and recommendation Partnership focused</image:caption>
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      <image:title>Home - Bridge Bank</image:title>
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      <image:title>Home - Bridge Bank</image:title>
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      <image:title>Home - Bridge Bank</image:title>
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      <image:title>Home - Bridge Bank</image:title>
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  <url>
    <loc>https://www.julietorrisi.com/home/design-systems</loc>
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    <lastmod>2020-12-11</lastmod>
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      <image:title>Home - Design Systems</image:title>
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      <image:title>Home - Design Systems</image:title>
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  <url>
    <loc>https://www.julietorrisi.com/home/samsung</loc>
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    <lastmod>2020-10-07</lastmod>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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      <image:title>Home - Samsung Galaxy Note 4 &amp; Tab S</image:title>
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  <url>
    <loc>https://www.julietorrisi.com/home/equinox</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-02</lastmod>
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      <image:title>Home - Equinox</image:title>
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      <image:title>Home - Equinox</image:title>
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      <image:title>Home - Equinox</image:title>
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      <image:title>Home - Equinox - Equinox Challenge</image:title>
      <image:caption>A little competition never hurt anyone.</image:caption>
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      <image:title>Home - Equinox - If it doesn’t challenge you it won’t change you.</image:title>
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  <url>
    <loc>https://www.julietorrisi.com/home/abercrombie</loc>
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    <lastmod>2020-09-10</lastmod>
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      <image:title>Home - Abercrombie</image:title>
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      <image:title>Home - Abercrombie</image:title>
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      <image:title>Home - Abercrombie</image:title>
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  <url>
    <loc>https://www.julietorrisi.com/home/kanvas</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-10</lastmod>
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      <image:title>Home - Kanvas labs</image:title>
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      <image:title>Home - Kanvas labs</image:title>
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      <image:title>Home - Kanvas labs - Kanvas | SDK</image:title>
      <image:caption>Making this standard development kit available was a lot of fun. This was the most creative project I’ve had the pleasure to work on to date. It was a practice in patience working with George Otsubo to create all the intricate tools and iconography needed to make this app function. The app was very popular with young teens who wanted something more than just the ability to apply a filter to an image.</image:caption>
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  <url>
    <loc>https://www.julietorrisi.com/home/samsunglebron</loc>
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    <lastmod>2020-09-05</lastmod>
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  <url>
    <loc>https://www.julietorrisi.com/home/tin-can</loc>
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    <priority>0.5</priority>
    <lastmod>2021-03-26</lastmod>
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      <image:title>Home - Tin Can - Tin Can Team</image:title>
      <image:caption>My Role + Responsibilities UX/UI Design Brand Ideation Prototyping Design reviews with founders Synthesis of team feedback Outline MVP for initial launch Fast follow feature set</image:caption>
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      <image:title>Home - Tin Can - Research &amp; Discovery</image:title>
      <image:caption>Existing Products Through some initial research and discovery of existing products we learned there are other similar products in the market but none that had a premium feel. Our goal is to build out a small MVP feature set initially with the intent to build upon that in future releases. We Discovered • Poorly Reviewed (★★☆☆☆) • Difficult to set up • Too expensive ($157* - $479) • Hampered by apps that crash • Distracting to children • “Basically the piece of junk doesn’t freakin’ work” - Actual Review</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616718832767-51VZGN6SK3MK5JVWWXS5/TC_thumb_watch_proto.png</image:loc>
      <image:title>Home - Tin Can - Mission</image:title>
      <image:caption>Tin Can will become the world’s most trusted communication platform, connecting and protecting families and communities. An indispensable tool for families’ lives, every day. Create an app for parents that connects to a cellular GPS-enabled watch for their kids ages 6-11, and promotes freedom and independence without sacriﬁcing kids’ safety. For Kids Trust Tin Can will provide features that inspire adventure, autonomy and help keep them safe. For Families Trust Tin Can to accurately track their child’s location, allow them instant access and protect data.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127484404-NNEPTBKUIDDZGSCJ1ZOX/Call_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127501211-M6MXFQD7BE9B5ZFG8R8Y/Message_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127514469-4CEMW01O64ZVP2MZJX65/Location_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127528102-K2PPA9G74DOE0QMJFRED/Events_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127708383-5EOVS0SSY73OIOXVLC95/Activities_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617127559476-XAV71IAHVV5MJPHXTD0S/Countdown_thumb.png</image:loc>
      <image:title>Home - Tin Can</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617133781062-4OE9N4BW5UGI6WVW8RK7/Slide+20.png</image:loc>
      <image:title>Home - Tin Can</image:title>
      <image:caption>The visuals that represent the brand are meant to be friendly, unique and aspirational. 3D illustration helps characters feel real but highly stylized and customizable to help us represent a diverse group of kids. You can achieve more detail than you might in a drawn illustration. 3D or 4D illustration is more modern. We'd have the ability to create micro animations which is all just a subtle nod to new wearable tech where this art is meant to live.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617134330587-XINRZ5LJTJ4K2M6HC0S3/TC_Icons+and+buttons+and+fields_DS.png</image:loc>
      <image:title>Home - Tin Can</image:title>
      <image:caption>I wanted the visual language to feel modern and playful, so I used rounded corners as much as possible. The iconography is simplified with intentionally rounded accents. You'll notice most current device design has rounded corners so I wanted to create a design that would mimic the shape of the device the design is living within. Any gradients and shadows used are subtle. I followed the material guideline recommendation of making touch targets at least 48 x 48 dp. For example the icon may be 24 x 24 but the touch target would be 48 x 48 ensuring a sizable area to interact with.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1616721748538-BRSUYKHLIETFNZI8TDZX/TC_mobile_final.png</image:loc>
      <image:title>Home - Tin Can</image:title>
      <image:caption>The guardian has the option to tab between adult only features like call log, message log and locating your child. These features are founded in the idea of creating a safe environment for a child to grow within. Swiping to the kids view allows the guardian to see the content kids interact with and encourages parents to do some of the activities with them. So often technology can deter from real life experiences, we hoped this product would encourage learning and spending more time together as a family.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f42809272a5ad5899561314/1617136900925-RPI0BXT96XTCPVB1180N/TC_Watch_final.png</image:loc>
      <image:title>Home - Tin Can</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.julietorrisi.com/home/verizon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-04</lastmod>
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